If you operate an Australian business or an international business with a target market in Australia; your customers will expect to find you online using a .com.au domain name. .com.au is by far the most commonly used domain extension in Australia. Of the available extensions in the Australian namespace (such as .com.au, .net.au and .org.au),…

In 2013, the Internet Corporation for Assigned Names and Numbers (ICANN) announced the delegation of the first of many new generic Top-Level Domains (gTLDs). These new domain name options are most commonly referred to as ‘new gTLDs’. ICANN’s New gTLD Program expanded the existing Domain Name System of 22 gTLDs, including .com, .net and .org,…

One of the tests often used for determining the suitability of a domain name, is what’s commonly called the ‘radio test’. The ‘radio test’ simply means that if someone heard your domain name on the radio, would they easily and correctly recall the domain name? We prefer to use the term ‘voice test’, as there…